Business is Whimsical — Business is Whimsical

Who decided that entrepreneurship had to be boring?

I'm building a mirror and writing about it as I go.

One mission: make building a business fun again. It got too serious somewhere
along the way, and I don't remember anybody voting on that.

I had a near-death experience. I dissolved my entire life, lost the whole friend
group, and what came after was the deepest awakening I've been through.

I'm tired.

And on the other side of the dark there's a light, and in the light is
sovereignty.

So I'm building a business around my own design instead of somebody else's
playbook. Which leads to the only question I actually care about:

Can I build a business using my cosmology?

That's the experiment. And if it works for me, the real question is whether it
works for you.

I believe the perfect system is already inside you. The job you came here to do
is attached to the gift you were designed to give. Nobody has to install it —
it's already running.

So I'm finding it in myself first. Then I'm handing you the exact tools I used,
so you can find out whether it's true for you too.

Business is whimsical. This is how you play the game.