Don't copy the style. Copy the system.
Money isn't attracted to you.
Business is boring. It's your system that's spiritual.
I'm at the point now where I can never work for anyone outside of myself again. Ever. It's not because I'm lazy. I've been putting in sixteen hour days working on the Cipher and building CopyWrite Yourself like it's nothing. It's because I've seen too much.
I have seen the version of myself that I came to this Earth to be. He was right in my chart all along. I was just too afraid to surrender.
That's the illusion we buy every day. The borrowed identity of people we admire. They're successful, famous, wealthy and we eat it up. It's not jealousy, it's aspiration. And that aspirational loop is why I had the hardest time just being myself.
Actually, I've always had a hard time being myself because I don't even have a fixed identity. Human Design taught me what I've always known. I suffer from self-blindness. I don't know if that's a real term, but I have also made up every identity I've ever had.
Whatever content I'm consuming at the time is the version of myself that I become.
When I was a photographer for eighteen years, I was posting my work daily. As a travel influencer, I've been to over 90 countries and went so viral they gave me my own travel show. After my near-death experience, I stepped into a whole esoteric costume that I'm finally ready to take off.
For the record, I'm not abandoning any part of who I am. I'm still deeply spiritual. It's just the heart of my business systems now.
That isn't boring. That's integration.
I · TRACE OVER YOURSELF
Everybody's selling you themselves. I'm selling you on the self you can't see.
I stopped doing traditional Human Design readings last month. I love connecting with my fractal one on one. But there was more I wanted to give.
We'd sit on a Zoom call for an hour. I'd translate your chart. There would be tears. Sometimes laughter. You learn so much about yourself, but we could only go so deep.
Five years of readings taught me people wanted three things. Clarity, love and money. Money being the biggest of them all.
So I went looking for the money in my own chart. I'm still building the system that points to it. X marks the spot, and you are standing on a treasure that's already outlined.
Back in the day, copywork was how they taught kids to write. Trace over the letters, learn to make words, sentences, cursive. After enough times the lesson sticks and writing becomes second nature.
I'm building the same method for grown ups, except we use your chart and you trace over yourself. You have an entire unconscious system running in your body. It's what people feel before you open your mouth. Some call it energy. I know it's your aura, and once you learn to follow the lines, your Sovereignty System is revealed.
A Business, A Founder, A System
I have a whole degree in business that I never used. Six LLCs since then, so I'm not knocking the paperwork. I know exactly what it's for.
I came out of college and went into pharmaceutical sales. I sold a lot. The bonuses were cute. But I was in somebody else's system.
Then I picked up a camera and told myself this is entrepreneurship, this is the American dream. I was still a slave to another system, this time with a celebrity filter on it. Working for someone else, helping them build their dream while mine went quiet.
Here's what nobody separates.
A business runs without you.
Entrepreneurship runs because of you.
A system runs through you.
I didn't want a traditional business. I didn't want to be an entrepreneur. I needed the middle ground.
I had no choice but to build my own.
II · THREE FREE SKILLS
The easiest way to get ahead is to commit to one drop a day. Your system is an ocean. You fill it by making daily drops.
I don't watch spiritual content anymore. I don't have to. I've lived everything they talk about.
I spent two years in Bali. My days were surfing, vibes, and my biggest decision was which stand I was getting my daily coconut from. Stepping outside the matrix doesn't change the structure of the system you're rebelling against. It feeds it. And the whole time I was running against my own aura.
Spirituality is in everything I do. Same goes for you, because creation is a spiritual experience.
What I consume now is copywriting, sales and online marketing. Those are my stories. I watch twenty year olds scale multi million dollar companies out of their parents' basement. It's fascinating. It's inspirational. It makes you believe you can do it too.
You can. But I'm 44 and I don't have the energy or the desire to copy their style.
Commit to the skills. Copy the system.
After hours of watching, I narrowed it to three free skills anybody can learn.
Coding. Copywriting. Storytelling.
I pride myself on being a master of self teaching, but learning these three has been brutal. I don't even know who I am anymore. It's not like I ever did. But there's an internal alchemy that happens the more you practice the Big 3.
Coding expands your inner vision. You have a software idea in your head and in a few hours it exists. The secret is to build something your audience can actually use that lines up with your offer. It should be free. The exchange is an email. And you refine it as your list grows.
Writing is a technology that restructures your mind. Copywriting is a love letter to your audience. My new morning ritual is a 5:55 AM email to the RAW Collective. That's my fractal. The people who use the Cipher and help me make it better. The writing is a release, and it's my favorite part of the system I'm building.
Storytelling is sales through surrender. This is how you publish the process and never run out of things to say. I never understood how founders post ten times a day. Now I get it. You already have something to say. You just need somewhere to point it.
Point the story at your system.
III · THE SOVEREIGNTY SYSTEM
Money isn't attracted to you. Money is attracted to the systems you build.
The value running through your veins isn't hidden. It's misdirected.
Most people build the outside and wonder why it drains them. They're running architecture that was never issued to them. That was me for twenty years.
The practice I keep preaching is simple. I share as I learn. That's what this whole thing is.
Your Sovereignty System is the journey from your inner world to your outer expression. This time with a map for the climb.
That's why I built the Cipher. A mirror sitting at the intersection of business and spirituality.
Two faces. One reflection.
THE REMIX™
I hit a wall writing this one.
I sat down to write like the people I've been studying. The good YouTubers, the writers I keep in my feed. I was going to be like them, but me. It's backwards and I couldn't do it. I went to sleep at eight o'clock.
Then it landed. The thing I've been trying to build was already written down. I don't need their style. I have a system, and it's been running since the day I was born.
So I traced over myself instead.
That's what worked for me. Is it true for you?
Go look at your Incarnation Cross. Four gates crossing at the exact minute you got here. That's the intersection, and it's where your material comes from when you stop borrowing somebody else's.
Write from there and you'll never run out.
THE FRAMEWORK
The Trace. Your chart and your aura. The inner map.The Big 3. Coding, copywriting, storytelling. The skills that carry it out.The Pipeline. The Cipher, the Stream, the product, the climb.
Three laws
The engine and the transmission. Your aura is the motor. Money can't move without a transmission. Stop trying to monetize a signal with no pipeline to run through.
Trace, don't copy. Don't take a creator's style or their persona. Trace your own mechanics to find your voice, then copy the structure that holds it.
The three skill exchange. Coding builds the free instrument. Copywriting delivers the daily letter. Storytelling points your life at the system.
A business runs without you. Entrepreneurship runs because of you. A system runs through you.
— L10
