Business is Whimsical

You don't need ten thousand hours.

Write to the room you walked out of.

Writing is a Technology that Restructures Thought. That's the title of a Walter J. Ong essay from 1986.

Forty years later, why does it feel like we are in a deficit of original ideas?

Before the internet existed, everything seemed new.

Now we're stuck with a series of reboots and trends. Soulless nostalgia that can be recreated by AI before your next scroll.

We need to slow it down. And I believe that those of us who focus on long-form writing will be ahead of the digital curve.

Look around you. Everything in the physical realm started as a thought. The keyboard I typed this on and the screen you're reading it through. Both connected. Both very real.

Walter was onto something calling writing a technology. You're not just expressing yourself, you're restructuring thought. Not only your own. The thoughts of everyone who enters your field.

You're taking formless material and giving it shape.

I call this the RAW material. The building blocks of reality. This isn't manifestation. This is mechanics.

This is how worlds get built. Reality's already written (my motto). You just have to rearrange the words.

It's something about long-form that has scratched an itch in our brains throughout the ages. Poems have inspired timeless love. Songs have started parties and backed revolutions. Scripture has brought people into relationship with God. Libraries. Bookstores. Harry Potter started as words in the mind of JK, now he has his own theme park.

I look at the act of writing differently now. It's my gateway to the unconscious, which is the place where worlds are built.

When you see yourself as a world builder, you lay the foundation in your mind first. That's the order. My writing started in the dark and I wrote my way into the light.

Every essay makes you the version who wrote it. Then you read it back, and that's the alchemy.

Today, writing is my ritual. Every morning I drop an email to my growing list. It's teaching me that people do care about real words, written by real people.

I feel the same gratitude for 20,000 email subscribers as I do for my 276. That's not a future number. It's a parallel number. The future is what you reach for. The parallel is right beside you.

Words build worlds. Here's how I'm building mine.

I · THE PARALLEL YOU

This morning a friend asked me a simple question. What type of writing are you doing? Screenplays? Travel writing? A book?

I paused, because I had never answered that out loud. Not even for myself.

I'm a copywriter, I told her. In that second it became the identity I claimed.

October 14, 2025. The day the photographer died.

The thought of quitting photography had been circling for years, and on that day it materialized. I remember the feeling in my body. It felt like death because it was one. I wish I were being dramatic, but this was an identity shift happening on a cellular level.

I thought I needed to go manufacture another new identity. I swear I'm a new me every 3-5 business days. But I was completely ignoring the mechanics that had been running underneath the whole time.

So I signed up for a thirty day copywriting course. New Elton loading — I lasted five days.

Copywriting is defined as the act of writing persuasive text to advertise products and convince people to act. The course handed me a one size fits all technique and I rejected it so fast. They wanted me to draft a generic lead magnet. Copy a high pressure funnel. Paste somebody else's tone over my signal. I flushed that $250 down the drain.

The only other program I ever took was a Human Design course in 2021 that ran a full year. I never quit that one.

Why? The writing course tried to teach me a borrowed technique. Human Design showed me my actual mechanics.

Techniques force you to wear a costume. Mechanics show you how your engine runs.

Ten thousand hours is the price of mastering someone else's system. You already have yours.

So I went looking for proof in my own chart. When I looked at my unconscious Sun, Gate 26, the Trickster, the natural salesman, the fog cleared instantly. Your design gates carry the storyline that your body runs on without you knowing. I was always drawn to the written word, and I was always built for selling.

I came across one copywriting breakdown on YouTube. Then another. Next thing I knew I was deep in a rabbit hole, binging every master copywriter I could find. They make amazing money and all you have to do is write everyday? I was sold.

That was the sign. But I had to open my chart to understand why.

Treat your chart like a scavenger hunt. The storyline of your life isn't outside of you. It's written into your genetic code. You're Indiana Jones looking around the temple for that lost treasure.

Your Incarnation Cross is the X on the map.

Mine anchors at 63 | 64 × 26 | 45. The Left Angle Cross of Dominion. There are 192 crosses. Your chart narrows it to you.

My writing style isn't something I could learn from a course. It was coded into my cross this whole time.

Find your X. Stop copying their technique. Start writing from your mechanics.

KEYS TO THE MECHANICS

Copywriting is an unconscious game, and your open centers are holding the keys.

Most marketers study buyer psychology from the outside. Research reports, spreadsheets, borrowed pain points. They're trying to intellectualize desire and cutting out the humanity.

Your chart already mapped every open door you carry.

Tap into your open centers. Nicknamed the profit centers, these are your greatest receptors. For years you absorbed the world through those rooms. That pressure you felt was borrowed and you treated it like a personal failure. Let's not judge a fish on how fast it can climb a tree. You have to remember how fast you swim. That is why deconditioning is necessary. Then the open rooms stop being where you suffer and become where you understand.

So when you sit down to write, you're not writing to a cold audience.

You're writing to the Parallel You. The version of yourself still sitting in the room you walked out of. You were there. You know the wallpaper. You know exactly which sentence the room never let you hear.

Write back to the room you just walked out of.

THE NINE STIMULUS CENTERS

You receive the words. You give them structure. Bonded through stimulation.

This is a stimulus game. Great copywriting is never about force. It's about choosing the exact frequency of stimulus you intend to transmit.

Nine centers in the body. Nine kinds of pressure a human can feel.

  • Inspiration — the Head
  • Information — the Ajna
  • Manifestation — the Throat
  • Direction — the G Center
  • Money — the Ego
  • Fear — the Spleen
  • Emotion — the Solar Plexus
  • Desire — the Sacral
  • Ambition — the Root

You don't guess what moves your reader. You check your chart, find where you're open, and write to the rooms you know from the inside.

I have four. The Head, the Solar Plexus, the Root and the G Center.

So my writing looks like this. I clear the mental fog that shows up in the mind. I ask the questions we all share and are too afraid to say. I build emotional architecture so the reader has somewhere to stand. I don't force my way out of the in between, I build a tool to navigate it and report what I find. And I borrow ambition from people close to me, which is my number one driving force, because borrowed ambition serves the tribe.

That's where the money circuit starts.

This is my Sovereignty System. I didn't invent these mechanics. I stopped running from them and started writing through them.

I traced myself, and I keep refining the trace.

II · WRITER'S HIGH

If you've ever had a runner's high you understand the mechanics of a flow state. It isn't a struggle. It's a rhythm.

The first time I felt it was at mile ten during half marathon training. My mind stopped fighting the pavement, the effort dissolved, and the body took over the run.

I get to that same state when I write. It's like magic.

There's nothing like the flow that hits when you write a thousand words at a time and stop trying to control the page.

Ideas arrive formless. The moment I sit down and put my attention on one, it becomes text on a screen. That's the whole trick, and it happens every morning.

This is the mechanical reality behind RAW. Reality's Already Written. The building blocks of your truth are already here. You don't invent them. You trace over your mechanics and put them on the page.

This is how you knock out ten thousand words in ten days. The first thousand are always the hardest because your mind is still trying to drive. Once the first one lands, the aura takes the wheel.

They tell you to read between the lines. Nobody teaches you to write there.

That's where your style is born. You don't go out into the market hunting for a voice. Your voice doesn't shout at you from a textbook.

It whispers.

You don't find your writing voice. It whispers to you.

That's your aura.

THE THREE VOICES

Geometry needs three points to make a shape. Your expression runs on three.

The Spoken Voice. Easy, fluid, charismatic. It moves through the room on aura and vanishes the second you stop talking.

The Written Voice. Structural, precise, exposed. It takes the formless thought and fixes it into something permanent.

The Whisper. The primary source. It arrives before both of them, and you have to quiet the noise to hear it. The whisper is the voice that speaks as you write, and it's where your genius lives.

The whisper comes first. But you have to listen for it.

THE WITNESS AND THE FRICTION

When you sit down to journal in private, you aren't listening to the whisper yet. You're meeting the Witness.

The Witness isn't the quiet voice of your genius. The Witness is the part that lived inside the shadow, in the conditioning you've been ignoring for years.

Make friends with the Witness, because the Witness holds the mirror.

Every sovereign story needs a little friction. That's what the Witness brings.

Without friction your writing isn't a story. It's a grocery list.

Nobody wants to read about how you need to buy eggs.

A real story is more like: I realized I forgot the eggs right as I hit the register, sprinted back to grab them, and smashed all eighteen on the floor in aisle five.

Don't run from the friction, the mess, or the open center wounds you survived. That collision is the third point in the triangle. It's the spark that makes writing magnetic.

Listen for the whisper. Write from the friction.

THE REMIX™

Everything started in my journal.

I wrote to myself for a year and never shared a word. The journal was my GPS. It gave me directions my mind couldn't.

Journaling soothed me. Writing through the dark let me witness my own shadows, and the purge felt like a detox. It's the most self thing you can do. I forgave the villain I'd made up in my head, because without a villain the victim can't exist.

There's something the body knows about writing in cursive. The pen is slower than the keyboard, and the slowness is the point.

But the writing only soothed me. The healing came when I found the courage to share it.

One drop a day. That's how you fill the ocean.

When I opened the Stream it flowed from a source a year of private pages had already dug.

I became a better speaker the day I became a better writer.

This is working for me. Is it true for you?

THE FRAMEWORK — THE PUBLISHING PRACTICE

One hour. Ten days. Ten thousand words.

Everybody else does copywork on Hemingway, typing out a master's sentences until the rhythm sticks.

You copy yourself. You trace over you. Your mechanics are the manuscript.

Go find your open centers. That's where you've been taking in everybody else's weather your whole life, and it's the exact room your reader is still standing in.

🔑 The Cipher

Writing is the preparation. Your voice is the destination.

— L10

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